My Account
Hints and Tips
This page will be regularly updated with Hints and Tips from Bryan Foster that will assist in marketing your school successfully. An overview of aspects of marketing your school will be addressed. Detailed explanations and suggestions are found in the various portfolios available from the e-Shop.
Jesinta Campbell Miss Universe Congeniality 2010 - Use Famous People to Promote School
Jesinta Campbell, Miss Universe Congeniality 2010, Miss Universe Australia 2010, is a classic example of a past student of a college / school supporting her old school and allowing it to focus on her success and community appeal, to promote itself and the values for which it stands.Jesinta Campbell was an outstanding School Captain and genuine, concerned, student leader at Aquinas College in 2008. Her dream of a journalism degree at Bond University, Gold Coast, Australia, was placed on hold, while Jesinta pursued a short term modelling career, which after only just over a year saw her crowned Miss Universe Congeniality 2010.
Jesinta happily allowed her old school, Aquinas College, Gold Coast, to use her in their promotions. She also visited the school, spoke of her enjoyment through the years as a student and of her understanding of what leadership and striving for personal dreams is all about.
Jesinta Campbell certainly typified what her old school, Aquinas College, espoused forthrightly!
(Photo: Jesinta Campbell with Bryan Foster at Aquinas College.)
3x Rule
School Marketing often requires the targeted audience to receive the message at least three times. (Various research places this up to 7 times!)This best occurs in at least three different ways.
Creativity is essential. (Bryan Foster, SMA School Marketing website)
Written by Bryan Foster
A School Marketing Plan
Each School Marketing Plan should be based on 7 Key Strategies:1. Define what you have to offer
2. Define your target group
3. Budget
4. Personnel and Talents
5. Develop Marketing Aims and Objectives
6. Marketing Strategies
7. Evaluation
Details in the e-books below.
The 'School Marketing Plan' by Bryan Foster, author of the School Marketing Manual for the Digital Age (3rd ed) 2010 - a 369 A4 page ebook, as well as the Church Marketing Manual for the Digital Age (2nd ed) 2010 - a 329 A4 page ebook, both are simple to read summarized point format ebooks, while the Copyright remains with SMAPL
Attractive Professional School Homepage Essential
An attractive, appealing and professional School Website's Homepage is essential for a successful
School Marketing Plan.
The homepage is the most important page to get correct. It is the page the viewer normally reaches on their initial search. First impressions are critical.
The appearance needs to be in-line with the school’s selected branding styles.
Details on all to do with the School Website to be found at School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster.
Barack Obama, US President, Cautions - Use the Internet Wisely
U.S. President Barack Obama could have been speaking to anyone with, or considering, a social networking account, when he spoke to a group of high school students on September 9, 2009 and said, "First of all, I want everybody here to be careful about what you post on Facebook, because in the YouTube age, whatever you do, it will be pulled up again later somewhere in your life.""And when you're young, you make mistakes and you do some stupid stuff. And I've been hearing a lot about young people who -- you know, they're posting stuff on Facebook, and then suddenly they go apply for a job and somebody has done a search and -- so that's some practical political advice for you right there," he said. (PC World)
Be very wary of the personal / family content you place anywhere on the internet. You never know where it will end up and how it will be used. I believe President Barack Obama's key message can be applied across the whole web when he said,"...I want everybody here to be careful about what you post..."
Yet, there is incredible benefit using the internet for school marketing and other commercial reasons - just take care how the internet is used particularly when dealing with personal information.
Written by Bryan Foster author of School Marketing Manual for the Digital Age (3rd ed), 2010.
Contact Details
SMAPL
Marketing e-Books
Aldrin Avenue
Benowa
Queensland
Australia 4217
bryan.foster@optusnet.com.au
http://marketschools.com
http://churchparishmarketing.com/
Hints & Tips
Jesinta Campbell Miss Universe Congeniality 2010 - Use Famous People to Promote School
Jesinta Campbell, Miss Universe Congeniality 2010, Miss Universe Australia 2010, is a classic exampl..
A School Marketing Plan
Each School Marketing Plan should be based on 7 Key Strategies:
1. Define what you have to offe..
How to Write Your Own e-Book and Get it Sold
Options to Sell Your Book / e-Book
The key approaches a new author could take are:
Chas..
Barack Obama, US President, Cautions - Use the Internet Wisely
U.S. President Barack Obama could have been speaking to anyone with, or considering, a social networ..
Blog Sites - External to School's Website
The external blog site plays an important role when marketing a school and could be used for t..
Management Software for School Website
An option is to have the school website embedded in to management software which allows for manageme..